India's first Digital Automated Train Audio christened AILAAN, that is, playing the Audio Jingle Advertisement inside all the compartments of the Western Railway Local Trains in Mumbai (Churchgate to Virar).
Uninterrupted sure shot playback to the target audience (3.5 million+ commuters per day).
An uninterrupted medium which is a must-listen for passengers in-train. No scope of skipping/ignoring the content.
Efficient and cost effective as compared to other audio advertisement mediums such as Radio.