The Metro has become the megapolis’ East-West lifeline, providing not just rapid, but a clean, premium and upscale connectivity as well. Factors that make it every advertiser’s coveted canvas.
Uninterrupted sure shot playback to the target audience (4 lac+ commuters daily), with 32 lac unique travellers per month.
An uninterrupted medium which is a must-listen for passengers in-train. No scope of skipping/ignoring the content.
Efficient and cost effective as compared to other audio advertisement mediums such as Radio.
-90% High-end, premium audience
-70% Greater income than average Mumbai household
-1 in 10 live in own home
-76% in age bracket 18-34
-27% Middle/Senior Level Executives
-63% are thrilled by shopping
-60% Shop online (70% via mobile)
-1 in every 3 favours high-end brands
-50% Live > 5km away (Wider reach)
-50% Love socializing
-15% Holidayed abroad in last 12 months
-40% Own credit cards (Avg Mumbaikar: 6%)